Don’t guess your way through appointment setting. These 5 real-world metrics will tell you if your strategy’s working — and what to fix if it’s not. What Actually Tells You If Appointment Setting Works? It’s easy to say “we’re booking meetings,” but how do you know those meetings are actually helping your sales team? Not … Read more
Discover how a mid-size US tech company landed 300+ qualified meetings in just 6 months by outsourcing appointment setting to India. Here’s what worked — and why. Real Results: 300 Meetings Booked with an Offshore SDR Team When a Texas-based SaaS firm realized their sales team was overwhelmed, they knew something had to change. Account … Read more
It’s easy to teach someone to dial a phone or send an email.What’s not so easy?Teaching them how to actually connect with a stranger, have a real conversation, and turn that conversation into a meeting that matters. That’s what separates average appointment setters from the ones who actually drive pipeline. So if you’re building a … Read more
There’s a reason great SDRs seem to book meetings effortlessly while others struggle through endless calls and emails.It’s not just about talent.It’s about process — having a system that takes the guesswork out of connecting with real buyers. That’s where a solid appointment setting playbook makes all the difference. If you’re building, training, or scaling … Read more
Not long ago, if you asked a US company how they handled appointment setting, the answer was simple:They hired in-house. Maybe an intern. Maybe a junior rep. Either way, it was local and internal. Fast forward to today — and a growing number of B2B companies, especially in SaaS, tech services, and consulting, are quietly … Read more
Most B2B companies agree on one thing: they need more sales meetings with the right people. But how you get those meetings — that’s where things get tricky. Some build internal teams. Others hand the job to external partners. So which is better for 2025: in-house or outsourced appointment setting? If you’re weighing your options, … Read more
If you ask most sales leaders where their success comes from, they’ll probably point to a skilled closer or a great product demo. But those wins don’t just happen. They’re set up long before anyone shares a screen or walks through a pitch deck. It all starts with a well-booked meeting. That’s where appointment setting … Read more
If you’re trying to grow a B2B business, you’ve probably hit this problem: getting people to actually talk to you. Not just open your emails. Not just fill out a form. You need real conversations — the kind that happen over Zoom or on a call, where both sides show up and talk business. That’s … Read more