Is outsourcing appointment setting worth the investment? We unpack the math, the time saved, and the real-world impact on revenue — minus the fluff. Let’s Talk ROI — Not Assumptions Outsourcing sales work, especially appointment setting, used to be a gamble. These days, it’s more of a strategy call. But one question still comes up … Read more
Don’t guess your way through appointment setting. These 5 real-world metrics will tell you if your strategy’s working — and what to fix if it’s not. What Actually Tells You If Appointment Setting Works? It’s easy to say “we’re booking meetings,” but how do you know those meetings are actually helping your sales team? Not … Read more
When a Texas-based SaaS firm realized their sales team was overwhelmed, they knew something had to change. Account execs were bogged down with outreach and admin. Pipeline growth had slowed. But hiring more in-house SDRs? Too slow. Too expensive. So, they tried something new: outsourcing. The Sales Bottleneck The company’s product — an HR tech … Read more
Discover how a mid-size US tech company landed 300+ qualified meetings in just 6 months by outsourcing appointment setting to India. Here’s what worked — and why. Real Results: 300 Meetings Booked with an Offshore SDR Team When a Texas-based SaaS firm realized their sales team was overwhelmed, they knew something had to change. Account … Read more
A few years ago, if you told someone in India that building a career in B2B appointment setting was a smart move, most would have looked confused.Today?It’s becoming one of the fastest-growing professional tracks — and companies like FunnL are leading the charge in building serious talent here. But it doesn’t happen by accident.Training top-tier … Read more
There’s a reason great SDRs seem to book meetings effortlessly while others struggle through endless calls and emails.It’s not just about talent.It’s about process — having a system that takes the guesswork out of connecting with real buyers. That’s where a solid appointment setting playbook makes all the difference. If you’re building, training, or scaling … Read more
Not long ago, if you asked a US company how they handled appointment setting, the answer was simple:They hired in-house. Maybe an intern. Maybe a junior rep. Either way, it was local and internal. Fast forward to today — and a growing number of B2B companies, especially in SaaS, tech services, and consulting, are quietly … Read more
On paper, hiring your own in-house SDR team sounds great.Control, culture, collaboration — what’s not to love? But when you start doing the real math, things get a lot more complicated.Because the true cost of building, training, and managing an inside sales team usually runs a lot deeper — and a lot higher — than … Read more
Most B2B companies agree on one thing: they need more sales meetings with the right people. But how you get those meetings — that’s where things get tricky. Some build internal teams. Others hand the job to external partners. So which is better for 2025: in-house or outsourced appointment setting? If you’re weighing your options, … Read more
In B2B sales, titles can get confusing fast. SDR, BDR, AE, appointment setter… it’s easy to get lost in the acronyms. But if you’re hiring for your sales team or outsourcing lead generation, it’s important to know who does what — and why it matters. Today, we’re clearing up a common question:What’s the difference between … Read more