Discover how a mid-size US tech company landed 300+ qualified meetings in just 6 months by outsourcing appointment setting to India. Here’s what worked — and why.
Real Results: 300 Meetings Booked with an Offshore SDR Team
When a Texas-based SaaS firm realized their sales team was overwhelmed, they knew something had to change. Account execs were bogged down with outreach and admin. Pipeline growth had slowed. But hiring more in-house SDRs? Too slow. Too expensive.
So, they tried something new: outsourcing.
The Sales Bottleneck
The company’s product — an HR tech platform — had a solid value prop. But their in-house reps were stretched thin. Between lead lists, cold outreach, and calendar juggling, actual selling took a back seat.
Here’s what they were dealing with:
- Reps spent more time researching than pitching
- Cold emails had weak open and reply rates
- SDR turnover was hurting consistency
- Internal ramp-up for new hires took 8+ weeks
They needed a faster way to fill the top of the funnel — without burning out their team.
Bringing in the India-Based SDRs
They signed on for a pilot with a 4-person SDR team based in India. The team had:
- US market training
- Tools like Apollo, HubSpot, and LinkedIn Sales Navigator
- A defined ICP and messaging strategy
Each SDR focused on outreach. That’s it. No multitasking, no distractions.
What Happened Next
Over the next six months, here’s what changed:
- 312 qualified meetings booked
- Show rates jumped by 28%
- 37 leads converted to pipeline
- 5 deals closed — adding $150K in ARR
- Cost per booked meeting dropped from $360 to $120
Even better? The SDR team worked while the US team slept. Fresh meetings hit calendars each morning.
What Worked (And Why)
- Focus: These SDRs weren’t juggling tasks — they were dialed in on outreach only.
- Training: Each rep was coached in real-life US sales conversations, not just scripts.
- Consistency: Same team. Same rhythm. No hand-offs or turnover chaos.
- Smart process: A lead reviewed performance daily and tweaked messaging weekly.
This wasn’t just cheap labor. It was skilled, focused execution at scale.
What B2B Sales Leaders Should Know
Outsourcing isn’t just a backup plan — it can be a growth engine.
If you’re spending $300+ per meeting and your reps are stuck prospecting, it might be time to explore global talent. With the right training and process, Indian SDRs can deliver results that match — or beat — in-house performance.
Want a breakdown of the metrics that really matter? Stay tuned for our next post: 5 KPIs that show if your appointment setting strategy is working.